It’s safe to say this won’t be a boring year for government affairs and advocacy professionals. Economic recovery is still underway, new technologies like artificial intelligence are rapidly encroaching on many white-collar professions, and more than 40 countries worldwide are holding elections.
Yet with disruption comes opportunity. We spoke to experts for their insights on the top challenges and opportunities facing advocacy and government affairs professionals in 2024.
DIVERSITY, EQUITY, AND INCLUSION (DEI)
Two recent reports highlighted how much work remains to close DEI gaps in government affairs departments. Leaders must continue to work on closing these gaps in 2024; reducing turnover should be a key focus in government affairs, where personal relationships are key to influencing policy.
Getting up on the Hill is critical. Staff and members of Congress are eager to hear from industries, and it’s a missed opportunity if you’re not taking advantage of that.
Missy Edwards, Founder
Missy Edwards Strategies